Ron Bronson

Service Design Leadership

Ron Bronson is a design leader & strategist with deep experience leading digital initiatives from ideation to post-launch. Outside of work, he’s a global speaker on service design. His practice is focused around Consequence Design which centers on interaction design harms (aka “dark patterns”), the intersection of technology in spatial experiences, and consumer advocacy in service delivery. He spent the past 4 years at GSA’s 18F, most recently as head of one of the government’s largest in-house design teams.

He was appointed by the Mayor to serve on the Portland Historic Landmarks Commission; was a member of several non-profit boards (AIGA Indy, IxDA) and even a community radio station. He organized the first Indianapolis Design Week in 2017, and one summer in Connecticut (accidentally) invented a sport. Many moons ago, Ron served in US Air Force.

Outside of work, you can also find him spinning up skeeball leagues, curating the tea menu at your favorite hangout, hosting bar trivia, podcasting, or ranting online in Finnish about baseball. (it’s a long story…)


I gave my first talk when I was 5 years old and I feel like I’ve had a mic in my hand ever since. (Ask me the story sometime…)

Beyond local events, I’ve been on stage at global events like Service Design Global Conference, Confab, An Event Apart and Pixel Up. I speak on a range of topics related to my work, and enjoy melding technical expertise with practical realness for audiences used to more staid talks. My energy on stage is consistently a hit. I’ve also been a guest on a number of industry podcasts, and have been a mentor & guest speaker for a host of student groups.

Upcoming Talks

FTA Tech Conference - Portland, OR (August 2022)
Portland Design Festival - (October 2022)
Rosenfeld Media Civic Design Conference - (November 2022)

Recent Talks

IxDA Oslo - Dec 2021 Surfacing Podcast - On Service Design (2021) ACT-IAC Podcast - Edge Cases & Empathy (2021) Service Design Network Global Conference (2020) An Event Apart (2020) DrupalCon (2018)


Ron has directed tennis programs at summers camps throughout New England, and coached collegiate and high school programs over the past two decades in Colorado, Illinois, Oregon and Wyoming. Since 2019, he's coached varsity HS tennis in Oregon. In 2022, he led the Catlin Gabel Girls Tennis Program to their first 4A-1A Girls State championship after also claiming two straight District titles during the pandemic-shortened seasons. He was named 2022 District Girls Coach of the Year. He's coached 7 All-state selections, 12 All-District and 3 individual district champions. (He also coached college debate for a spell too, but doesn't miss it.)


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